Canopy Vet Campaign

Launching A CBD Company With No CBD Product.

What did we have instead? The truth.

The world of CBD for pets was nothing short of an enigma. Claims erupted left and right, yet there was no real evidence behind them. To help combat CBD confusion, Canopy Animal Health decided to take a novelty approach: Start with research, not product – and be completely upfront about it. We targeted this campaign towards veterinarians and veterinary technicians to introduce the Canopy Animal Health brand and their commitment to finding CBD proof before CBD itself.

Awards:
2020 First Place NAMAs Region II Winner - Specialty Advertising Campaign
2020 Best of Show NAMAs Region II Winner - Specialty Audiences
2020 National Best of NAMA - Specialty PR Campaign First Place
2020 National Best of NAMA - Specialty Audiences Best of Show
2020 National Best of NAMA - Grand Champion

The Canopy Animal Health Approach

A CBD company with no CBD product. Yet.

Canopy Animal Health is tackling CBD the honest, safe way. And that means holding off on selling any CBD product. After all, what better way to introduce our commitment to the truth, than with the truth itself?

Product is our Second Priority

Our messaging and tone was forthright and no-fuss. We're not here to sell a fad, we're here to deliver the truth.

Our Brand Debut

As a strategic launch plan, we first targeted our veterinarian audience through industry publications, a digital media plan, and trade shows across the country.

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