Changing perception one page at a time.

For a local transit authority, stopping power played a key role in driving awareness of their many community initiatives.

The Kansas City Transportation Authority (KCATA) faced an obstacle: How do we inform our audience—a group who considers us as irrelevant—that we are crucial to the growth of Kansas City? In efforts to combat this truth, we aligned a multiuse collateral piece to the concept, “changing perception.” From utilizing die-cut on the front cover to bold headlines that interact with vellum sheets, we represent moments of clarity through copy and design.

Awards:
2019 AIGA A15 Winner
2020 Silver AAF-KC Winner – Collateral Material